LARRY HORWEDEL NAMED
LIPPMANN S.W. REGIONAL MANAGER

CUDAHY, WI – Larry Horwedel has been named Southwest Regional Manager for Lippmann-Milwaukee, Inc., a quality manufacturer of crushing and screening equipment based in Wisconsin which serves the aggregate processing and recycle crushing industries.

Larry brings a wealth of application knowledge and expertise to Lippmann customers. Horwedel is well known among industry professionals and has over 25 years experience in the sales and marketing of aggregate and recycle crushing machinery to material producers and contractors. In his previous company, where he was VP of Sales and Marketing and part owner, he helped design innovative portable impact crushing plants and set up many stationery and portable custom recycling installations to include C&D recycling systems, as well as broader waste management, tire shredding and other reclamation operations. Larry has also worked on crushing installations overseas in West Africa and Korea.

In addition to territorial sales efforts, Horwedel will help Lippmann develop a distributor and OEM network in the Southwest region, as well as personally help represent Lippmann at trade shows on a national basis.

Horwedel will be based out of Amarillo, Texas, where he lives with his wife of 39 years. He has two successful daughters, served in the Marine Corps, is an avid motorcyclist, and claims a self-conferred PhD in “crushology.” Larry is looking forward to meeting, developing and helping customers in the Lippmann-Milwaukee, Inc. family tradition.